Business case 7
DEFINE YOUR SUSTAINABILITY LEVEL
How companies can define its position in sustainability
Sustainability has become an increasingly important topic in today’s world, and it is no longer just a buzzword for businesses. Many enterprises have recognized the significance of sustainability in their operations and are striving to become more environmentally and socially responsible. Defining a position in sustainability is not just a nice-to-have feature; it is a necessity in today’s marketplace. In this business case, we will discuss why it is essential for an enterprise to define its position in sustainability.
- collection of all sustainable actions of the company and filing them as Action Points
- if possible assigning metrics like CO2, energy savings, etc. and SDGs to these Action Points
- engaging employees for further actions taken by the workforce (eventually without awareness of the management)
Why you should know your position in terms of sustainability.
Defining a position in sustainability involves a company taking a stance on environmental, social, and governance (ESG) issues, and implementing policies and practices that align with this stance. This can include reducing carbon emissions, minimizing waste, promoting diversity and inclusion, and supporting ethical labor practices. In addition to the environmental benefits, companies that know the status of their sustainability measures can also drive more targeted actions that are important to remain competitive in an increasingly sustainability-conscious market environment.
- sustainable activities have a defined format and have been listed in a structured way
- quantifications of metrics and SDGs became visible and were summarized
- whole workforce has been empowered to contribute
- better understanding of how much is already done and where are the benefits
There are several reasons why defining a position in sustainability is crucial for businesses:
Establishing Brand Identity: First and foremost, defining a position in sustainability helps businesses establish their brand identity. In a crowded marketplace, having a strong brand identity can be the difference between success and failure. By taking a position on sustainability, an enterprise can communicate to its customers and stakeholders that it is committed to making a positive impact on the environment and society. This can help build trust and loyalty among customers who are increasingly looking for businesses that align with their values.
Meeting customer expectations: Consumers are increasingly concerned about the impact of their purchasing decisions on the environment and society. By defining a position in sustainability, companies can meet these expectations and build stronger relationships with customers.
Reduce Costs for Businesses: Defining a position in sustainability can lead to cost savings. Many sustainability initiatives, such as energy efficiency, waste reduction, and sustainable sourcing, can reduce costs for businesses. These savings can then be passed on to customers or reinvested in the business to drive growth.
Attracting and Retaining Talent: Defining a position in sustainability can attract top talent. Today’s workforce is increasingly looking for companies that are socially responsible and committed to making a positive impact. By taking a position on sustainability, an enterprise can attract and retain top talent who share its values and are passionate about sustainability.
Manage Risk: Defining a position in sustainability can help enterprises manage risk. The impact of climate change and other environmental issues can have significant consequences for businesses. For example, a natural disaster or a supply chain disruption can cause significant financial losses. By defining a position in sustainability, an enterprise can develop strategies to mitigate these risks, such as investing in renewable energy or reducing waste.
Enhancing brand value: A strong position in sustainability can enhance a company’s brand value and reputation, leading to increased customer loyalty and trust.
- 12 significant and large sustainable actions identified and turned into Action Points
- SDG mapping revealed coverage of 6 SDGs to a significant degree
- 26 minor sustainable actions discovered and turned into Action Points
- significant savings in CO2, energy and plastic also due to minor actions
Defining a position in sustainability is an important and right thing to do. Businesses have a responsibility to operate in a way that benefits society and the environment. By taking a position on sustainability, an enterprise can contribute to a better future for everyone. To know your position in sustainability is critical for businesses that want to succeed in today’s marketplace. By establishing a clear position on sustainability, enterprises can build a strong brand identity, manage risk, save costs, attract top talent, and contribute to a better future for everyone. planned as the tool to define your sustainability level allows companies not only to visualize its position, but also to integrate stakeholders along the sustainability journey and communicate sustainable actions in a new and authentic way.
We were amazed to see how much sustainability is already present in our company.