● Our Mission

Defining the structural layer of digital brand communication.

planeed

planeed.app

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Organization
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Root node for planeed.app
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https://planeed.app/wp-content/uploads/2026/02/planeed-logo.png
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https://planeed.app/
https://www.linkedin.com/company/planeed
https://www.facebook.com/app.planeed
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2022-01-01
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Relations of planeed.app

Bernhard Liebl, M.Sc.

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Person
description
For years, I worked in digital strategy and marketing and kept noticing the same pattern: Brands produce more and more content — but their authority doesn’t compound. Campaigns perform. Channels grow. Yet everything remains rather fragmented. At some point, we at planeed realized the real problem isn’t output. It’s structure. Search, AI and digital ecosystems evaluate entities and relationships. However, most organizations still communicate in silos. That insight led us to develop planeed. What planeed is - The missing layer in modern brand architecture. planeed is a SaaS platform that adds a semantic architecture layer to your brand communication. It does not replace channels. It standardizes how they connect. I believe the next competitive advantage won’t come from producing more content, but from structuring it intelligently. If you’re rethinking how your brand builds long-term authority, I’m always open to exchanging perspectives.
email
hello@planeed-app.com
image
https://planeed.app/wp-content/uploads/2026/06/bernhard-liebl.png
jobTitle
Co-Founder & CEO
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https://www.linkedin.com/in/bernhard-liebl/
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https://planeed.org/planeedapp/people/bernhard-liebl-msc

Relations of Bernhard Liebl, M.Sc.

worksFor

Dr. Aly Sabri

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Person
description
Dr. Aly Sabri works on structural questions at the intersection of communication, systems design and digital interpretation - Semantic Brand Architecture. Trained in medicine at the University of Oxford and Harvard University, where his academic focus included neural networks and computational models, he developed an early interest in how complex systems process meaning, relationships and signals. He later founded Sabri - Medical Information Systems, a healthcare technology company acquired by General Electric. The experience reinforced a conviction that now defines his work: durable impact in complex environments is not achieved through optimization, but through architecture. A structural shift is underway. Digital systems - search engines, knowledge graphs, large language models - interpret entities and relational coherence. Most organizations, however, are still structurally built around campaigns, initiatives and functional silos. This is not a tooling gap. It is an architectural misalignment. His current work focuses on designing communication systems that operate as coherent semantic infrastructures - capable of generating semantic authority rather than episodic visibility.
email
hello@planeed-app.com
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https://planeed.app/wp-content/uploads/2026/03/aly-new-1.png
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Co-Founder & CSO
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https://www.alysabri.com
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https://planeed.org/planeedapp/people/dr-aly-sabri

Relations of Dr. Aly Sabri

worksFor

platform for network enhanced enterprise data

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Claim
description
Claim, der den Kernnutzen von planeed beschreibt: Unternehmensdaten und Markenwissen werden durch die Plattform strukturiert angereichert und dadurch für KI-Systeme les- und auswertbar gemacht.
Context
Der Claim bringt das zentrale Leistungsversprechen von planeed auf den Punkt: Bestehende Unternehmensdaten – etwa über Produkte, Leistungen, Personen/Experten oder bereits vorhandene Website-Inhalte – werden durch die planeed-Plattform nicht einfach übernommen, sondern gezielt angereichert, strukturiert und in ein maschinenlesbares Knowledge-Graph-Format überführt. Dieser Anreicherungsprozess umfasst die Extraktion relevanter Themenfelder (Topic Graph), die Verknüpfung mit Evidence-Entitäten als Belegen sowie die Standardisierung nach Schema.org- und SKOS-Vokabular. Der Claim positioniert planeed damit nicht als reines Dokumentations- oder Content-Tool, sondern als Plattform, die aus vorhandenen, oft unstrukturierten Unternehmensdaten eine belastbare, semantisch konsistente Wissensbasis macht – die Voraussetzung dafür, dass eine Marke von generativen KI-Systemen korrekt erfasst, zitiert und empfohlen werden kann.
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https://planeed.org/planeedapp/claims/platform-for-network-enhanced-enterprise-data

Relations of platform for network enhanced enterprise data

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WebSite
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The future of brand communication isn’t more content. It’s structure, coherence and semantic authority — a foundation brands and machines can build on.

Partner with us
Read our vision
What we believe

Brands compete not by volume, but by coherence.

Modern search, AI, analytics and discovery systems operate on entities, relationships and structured context — not on isolated content.

Fragmented today

Channels, formats and messages live in isolation, without a unified semantic backbone.

Dispersed relevance

Without structure, brand signals weaken positioning and limit strategic value.

Built to change that

We structure communication around clearly defined entities — and turn signals into authority.

What we built

The Semantic Brand Architecture

A foundational semantic layer that consolidates brand signals around clearly defined entities — instead of multiplying output.

  • 01

    Turn distributed content into a connected semantic system

  • 02

    Strengthen positioning with compounding authority

  • 03

    Enable coherent cross-channel communication

  • 04

    Embed analytics and intelligence at the entity level

    • Category Creation Paper

    We do not optimize campaigns. We redefine the infrastructure underlying all digital brand interaction.

    Just as HTML standardized web pages and protocols enabled scalable digital ecosystems, Semantic Brand Architecture is becoming the standard for how modern enterprises are understood — by humans and machines alike.

    The shift

    From volume to structure.

    Structure elevates relevance. We help organizations make the transition that defines the next decade of brand work.

    Today
    • Fragmented output
    • Channel-centric activity
    • Tactical optimization
    Tomorrow
    • Structured semantic architecture
    • Entity-centric authority
    • Strategic compounding
    Our vision

    The standard layer for organized brand relevance.

    To make planeed's Semantic Brand Hub the foundation that empowers organizations to organize, connect and realize the full strategic value of their communication — across ecosystems, channels and technological frontiers.

    Organize
    Connect
    Activate
    Who we serve

    Together, we are building the standard.

    Enterprise organizations

    Aiming for structural advantage in how they're understood at scale.

    Global brands

    Seeking integrated semantic authority across markets and channels.

    Agencies & consultants

    Building on a next-generation foundation for brand work.

    Connected systems

    That need a shared semantic backbone for communication and analysis.

    The founders

    Built by operators who've shipped category-defining work.

    Bernhard Liebl, M.Sc.

    Chief Executive Officer & Co-Founder
    • Economical studies at the University of Innsbruck
    • Master in Strategic Management — Thesis: "A BRAND New Game — Digitization and its Impact on Marketing-Strategy-Making"
    • Marketing expert specializing in new communication channels
    • Co-Founder of planeed

    Dr. Aly Sabri

    Chief Strategy Officer & Co-Founder
    • Medical studies in Oxford & Harvard
    • Founder of Sabri - Medical Information Systems
    • Sale of company to General Electric
    • Serial Entrepreneur & Co-Founder of planeed

    Join us in building the standard.

    This isn’t marketing. This is brand architecture — and it starts with a conversation.
    Contact us
    Explore our whitepaper