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Author: PLANEED

This author has written 26 articles
Read more about the article Small Steps, Big Change: How Tiny Actions Transform Corporate Responsibility

Small Steps, Big Change: How Tiny Actions Transform Corporate Responsibility

  • Post author:PLANEED
  • Post published:August 22, 2025
  • Post category:CSR Communication

When it comes to change, many organizations still think big: bold strategies, sweeping campaigns, ambitious targets. While these are important, research from behavioral science tells us something surprising: real change…

Continue ReadingSmall Steps, Big Change: How Tiny Actions Transform Corporate Responsibility
Read more about the article The Comfort Zone Effect: Why Real Sustainability Starts with Feeling Engaged, Not Pressured

The Comfort Zone Effect: Why Real Sustainability Starts with Feeling Engaged, Not Pressured

  • Post author:PLANEED
  • Post published:July 31, 2025
  • Post category:Green HRM

Too many corporate sustainability strategies are built like policies: strict, top-down and designed to drive compliance. But when it comes to changing behavior and building a true culture of sustainability,…

Continue ReadingThe Comfort Zone Effect: Why Real Sustainability Starts with Feeling Engaged, Not Pressured
Read more about the article Human First, Numbers Second: Why Sustainable Brands Start With People

Human First, Numbers Second: Why Sustainable Brands Start With People

  • Post author:PLANEED
  • Post published:July 23, 2025
  • Post category:CSR Communication

In an era of mounting ESG pressures and sustainability commitments, it’s easy for companies to get lost in the numbers. Tons of CO₂ saved. Liters of water reduced. Percentage points…

Continue ReadingHuman First, Numbers Second: Why Sustainable Brands Start With People
Read more about the article Making Impact Visible: The Key to a Sustainable Culture That Lasts

Making Impact Visible: The Key to a Sustainable Culture That Lasts

  • Post author:PLANEED
  • Post published:July 9, 2025
  • Post category:Corporate Sustainability/Green HRM

Sustainability is more than a strategy — it’s a story. And yet, too often, that story is hidden in spreadsheets, lost in slide decks, or locked inside annual reports. At…

Continue ReadingMaking Impact Visible: The Key to a Sustainable Culture That Lasts
Read more about the article The Myth of Perfection: Why Sustainability Needs Participation, Not Perfectionism

The Myth of Perfection: Why Sustainability Needs Participation, Not Perfectionism

  • Post author:PLANEED
  • Post published:June 8, 2025
  • Post category:Corporate Sustainability/Green HRM

When it comes to sustainability, many companies are stuck in a perfection trap. They want to do everything right — implement comprehensive strategies, achieve ambitious targets, and report impressive metrics.…

Continue ReadingThe Myth of Perfection: Why Sustainability Needs Participation, Not Perfectionism
Read more about the article The Silence Trap: Why Greenhushing Holds Back Climate Action

The Silence Trap: Why Greenhushing Holds Back Climate Action

  • Post author:PLANEED
  • Post published:May 16, 2025
  • Post category:CSR Communication

In the sustainability discourse, most of us have already heard of greenwashing — the practice of exaggerating or fabricating environmental credentials to appear more sustainable than a company truly is.…

Continue ReadingThe Silence Trap: Why Greenhushing Holds Back Climate Action
Read more about the article From Cost Center to Value Driver

From Cost Center to Value Driver

  • Post author:PLANEED
  • Post published:April 15, 2025
  • Post category:Corporate Sustainability/CSR Communication

CSR as an Obligation — But Not an Opportunity? NovaTech Solutions, a globally operating technology company based in Europe, has embedded sustainability and Corporate Social Responsibility (CSR) into its corporate…

Continue ReadingFrom Cost Center to Value Driver
Read more about the article From Internal CSR Programs to a Lived Corporate Culture

From Internal CSR Programs to a Lived Corporate Culture

  • Post author:PLANEED
  • Post published:April 9, 2025
  • Post category:Corporate Sustainability/Green HRM

CSR Initiatives That No One Uses Bright Future Inc., a globally operating company based in the U.S. with over 10.000 employees, has ambitious sustainability goals. From recycling programs and energy-saving…

Continue ReadingFrom Internal CSR Programs to a Lived Corporate Culture
Read more about the article From the Shadows to the Spotlight

From the Shadows to the Spotlight

  • Post author:PLANEED
  • Post published:March 26, 2025
  • Post category:Corporate Sustainability/CSR Communication

A CSR Report That No One Reads Green Future AG, a Germany-based company with 5,000 employees, has been committed to sustainability and corporate social responsibility (CSR) for years. Every year,…

Continue ReadingFrom the Shadows to the Spotlight
Read more about the article Enhancing CSR Communication with Sentiment Tracking

Enhancing CSR Communication with Sentiment Tracking

  • Post author:PLANEED
  • Post published:March 7, 2025
  • Post category:Corporate Sustainability/CSR Communication

In today’s socially conscious world, Corporate Social Responsibility (CSR) has become a fundamental aspect of brand identity. Consumers expect companies to take a stand on environmental, social, and ethical issues,…

Continue ReadingEnhancing CSR Communication with Sentiment Tracking
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Categories

  • Corporate Sustainability
  • CSR Communication
  • Green HRM

Keywords

analytics Bottom-up Approach branding brand trust change management Climate Action communication corporate culture corporate influencer corporate sustainability corporate values csr csr brand csr branding csr communication csr measurement CSR Report data employee engagement employer branding empowerment engagement ESG Gamification green hrm hr human ressources impact branding marketing marketing strategy participation SDG stakeholder engagement sustainability Sustainability Marketing Sustainability Participation sustainability reporting Sustainability Storytelling sustainable brand sustainable impact sustainable marketing sustainable strategy sustainable transformation value creation value driver

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