planeed launches New Platform to help brands become recommended in AI-generated answers
Munich, 23.06.2026: As AI systems replace traditional search for millions of users, planeed introduces Semantic Brand Architecture – a new discipline that enables brands to be understood, trusted and recommended by AI.
planeed, the pioneering platform for Semantic Brand Architecture, today announced the launch of its new website at planeed.app, marking a significant step in the company’s mission to define and lead a new category at the intersection of brand strategy and artificial intelligence.
The launch comes at a pivotal moment for digital marketing. As AI-powered tools such as ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot become primary interfaces for research, product discovery and purchasing decisions, the rules of brand visibility are being fundamentally rewritten. Traditional search engine optimization alone is no longer sufficient. Brands that cannot be understood by AI systems are increasingly invisible to the audiences those systems serve.
planeed was built to address this shift directly.
A New Visibility Crisis in Marketing
For more than two decades, digital brand visibility operated on a familiar logic: produce content, optimize for search engines, invest in reach. That model assumed that humans were the primary interpreters of brand communication — navigating search results, clicking through to websites and forming their own judgments.
That assumption is no longer reliable. AI systems today synthesize information and deliver direct answers, recommendations and comparisons. They do not present a list of options for users to evaluate – they form a view and communicate it. For brands, this means that the competitive moment has shifted: visibility is now determined not by whether a user finds your website, but by whether an AI system understands your brand well enough to include you in its answer.
According to planeed’s research, most brands currently fail this test – not because their products or services are lacking, but because their digital communication is structurally fragmented. Inconsistent terminology, disconnected content and unclear positioning make it impossible for AI systems to form a coherent picture of what a brand stands for. The result is systematic exclusion from the AI-generated conversations now shaping purchasing decisions across virtually every industry.
Semantic Brand Architecture: A New Strategic Discipline
planeed introduces Semantic Brand Architecture as the solution — and as a new strategic discipline for the AI era.
Where conventional content strategy focuses on producing communication assets, Semantic Brand Architecture focuses on the structural layer beneath them: the precise definition of a brand’s entities (its products, experts and topic areas), the relationships between them and the consistent signals that enable AI systems to understand and trust the brand across every digital surface.
The planeed platform gives marketing teams and brand strategists the tools to build this architecture in a structured, manageable way. It enables organizations to define the topics they want to own, connect expertise to those topics, validate their positioning and distribute a coherent semantic layer across all digital channels through a direct API integration. An Authority Dashboard and AI Visibility Insights module allow teams to monitor how their brand surfaces across leading AI systems — and identify the gaps that are holding them back.
“We are at the beginning of a fundamental shift in how brands get discovered, evaluated and chosen. AI systems are the new gatekeepers of brand visibility and most brands are not yet visible to them. planeed exists to change that and to give marketing teams the tool to lead in this new environment rather than adapt to it too late.”
The Right Tool at the Right Moment
The timing of planeed’s platform launch reflects the urgency of the shift underway. AI adoption in consumer and B2B decision-making is accelerating rapidly. Research from leading industry analysts indicates that AI-assisted search and discovery is now a primary touchpoint in the majority of complex purchasing journeys – and that share is growing.
For marketing professionals, this creates both a risk and an opportunity. The risk: brands that do not address their AI visibility now will find themselves increasingly absent from the conversations that drive consideration and conversion in their markets. The opportunity: the standards for AI brand visibility are still being set. Organizations that move early to build clear, structured, authoritative brand signals have the chance to establish dominant positions in their categories before those positions are claimed by competitors.
planeed is designed to make that move accessible. Not as a complex technical infrastructure project, but as a strategic discipline any marketing team can adopt and manage.
About the planeed Platform
The planeed platform is built around five core capabilities:
Brand Knowledge Graph: A visual workspace for building a connected architecture of topics, experts, products and assets — the semantic layer that AI systems read.
Automated Distribution: An API that publishes the brand’s semantic architecture across all relevant digital channels, ensuring consistent signals reach the systems that matter.
Sources & Mentions: A module for connecting owned and third-party sources — website, social media, partner platforms — to continuously enrich the brand’s authority signals.
AI Visibility Insights: Real-time tracking of how the brand surfaces across ChatGPT, Perplexity, Claude, and Gemini — by topic — with actionable gap analysis.
Authority Dashboard: A strategic command centre that shows which experts, contents and topics are driving brand authority, where gaps exist and which areas require reinforcement.
planeed is available to marketing teams, brand strategists and agency partners. The platform is designed to give marketing leaders clarity and control over their brand’s AI positioning and to serve organizations of any size seeking to build durable visibility in the AI era. Partner programs are available for agencies and consulting firms looking to offer Semantic Brand Architecture as a service to their clients.
For more information, please visit planeed.app or contact us at hello@planeed-app.com.
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planeed
planeed is a technology company focused on strategic brand communication in the context of AI-driven information processing. The platform helps companies organize their content and topics into structured knowledge architectures and enhance their visibility in AI-based systems. planeed was founded in 2022 by Dr. Aly Sabri and Bernhard Liebl, MSc and is headquartered in Munich.
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