The Power of Priming
In a world of constant advertising exposure, attention has become a scarce resource. Consumers scroll, skip and filter messages at record speed. For brands, the challenge is no longer just…
The Two Sides of Sustainability
When companies talk about sustainability, the conversation almost always starts with one question: “What are we doing?” This is the first and most familiar perspective of sustainability: The inward perspective…
Redefining Impact Branding
Brands that matter today don’t just report their values — they make them authentic, engaging and something to talk about. They rely on positive actions that employees, customers, and communities…
The Sustainable Marketing Era
The last few decades have seen significant shifts in marketing strategies, driven by changes in consumer behavior, technology, and global trends. Recently, two key marketing eras have dominated: the Digital…
Trends in CSR Communication
Corporate Social Responsibility (CSR) has evolved from a peripheral concern to a central component of modern business strategy. Today’s stakeholders — customers, employees, investors, and communities — expect more than…