Brands that matter today don’t just report their values — they make them authentic, engaging and something to talk about. They rely on positive actions that employees, customers, and communities can touch, picture and relate to. That’s what impact branding is really about: turning values into recognition.
At planeed, we take this principle one step further. We’ve built a platform that transforms corporate responsibility from abstract reporting into tangible, shared stories that people inside and outside your company can see, feel and connect with.
The Problem with Traditional CSR Communication
For too long, CSR and ESG communication has been stuck in a bubble: complex reports, compliance-driven KPIs and messages tailored for specialists rather than people.
The result? A disconnect. While companies invest heavily in responsibility, employees and consumers often struggle to see what it means for them. And if responsibility feels distant, it doesn’t create trust, loyalty, or brand advocacy.
Impact People Can See and Share
planeed redefines impact branding by making responsibility accessible. Think of it as your LinkedIn for CSR — but with measurable outcomes.
- Small, meaningful actions: planeed empowers employees and communities to contribute in ways that fit their daily lives.
- Tangible stories: Every action is made visible, turning responsibility into something people can grasp, imagine and talk about.
- Collective engagement: planeed connects contributions across teams and communities, showing the bigger impact that grows from every step.
- Measurable outcomes: Unlike traditional networks, planeed doesn’t stop at communication. It provides clear, trackable results that showcase your brand’s responsibility in action.
This is impact branding that doesn’t live in a PDF — it lives in your culture, your people and your brand narrative.
Why It Matters for Brands Today
Edelman’s Trust Barometer 2023 shows that 68% of people expect brands to lead on societal change. But leadership today is not about statements — it’s about experiences. Brands that succeed in impact branding are those that:
- Involve employees as ambassadors, not just audiences
- Make responsibility part of everyday culture
- Share authentic stories that spark conversations in wider communities
planeed helps companies achieve exactly that — by transforming corporate responsibility from something reported to something lived and shared.
Impact Branding, Redefined
At its core, planeed is about bringing values to life. We make corporate responsibility something that employees are proud of, communities engage with and brands are recognized for.
Because in the end, impact branding is not about what you say. It’s about what people see, feel and do — together.
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