From Cost Center to Value Driver

How Companies Create Real Impact with CSR

CSR as an Obligation — But Not an Opportunity?

NovaTech Solutions, a globally operating technology company based in Europe, has embedded sustainability and Corporate Social Responsibility (CSR) into its corporate strategy. Every year, the company invests millions in green innovations, social projects and climate protection initiatives.

Yet, despite all these efforts, the management still sees CSR primarily as a necessary obligation rather than a business driver.

“We’re doing so much, but our impact remains largely invisible — to customers, investors and even our own employees,” explains Sophie, Head of Sustainability at NovaTech Solutions. “We know that CSR can create economic value, but we lack the right tools to make that value measurable and visible.”

From Responsibility to Value Creation

Sophie realizes: CSR is not just a cost factor — if used correctly, it can drive competitive advantage, strengthen brand trust and even boost revenue.

The solution: planeed.

With planeed, NovaTech Solutions not only makes its CSR activities transparent but also transforms them into a true value driver:

  • Visible impact for all stakeholders – Investors, customers and partners can see in real-time which sustainability measures are being implemented.
  • Authentic marketing – Instead of making vague sustainability claims, NovaTech uses real data and interactive content to showcase its progress.
  • Employee & customer engagement – People connect more deeply with the brand because they can see and contribute to the company’s positive impact.
  • Data-driven optimization – CSR initiatives are not just communicated but continuously refined and improved.

“For the first time, we can demonstrate that our CSR efforts are not just good for the world, but also for our business,” says Sophie enthusiastically.

CSR as a Competitive Advantage – Thanks to planeed

Since implementing planeed, the perception of CSR at NovaTech Solutions has fundamentally changed.

  • Stronger positioning as a sustainable company – Customers make more informed choices, preferring NovaTech for its proven sustainability efforts.
  • Increased investor and partner interest – ESG (Environmental, Social & Governance) criteria are more crucial than ever and NovaTech can now provide concrete, measurable results.
  • Higher employee motivation – Employees are more engaged because they can clearly see the impact of their efforts.
  • Sustainability as a business differentiator – CSR is no longer just an expense; it’s a strategic advantage.

“planeed has helped us see CSR not just as a responsibility, but as a true value driver,” says Sophie. “Today, it’s not just the environment and society that benefit — our company does too.”

Turn your CSR activities into measurable value – with planeed.

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