A CSR Report That No One Reads
Green Future AG, a Germany-based company with 5,000 employees, has been committed to sustainability and corporate social responsibility (CSR) for years. Every year, the company publishes a comprehensive CSR report, the result of months of effort, detailed data collection and countless hours of work. It highlights significant achievements — CO₂ reductions, social projects, sustainable innovations — showcasing the company’s dedication to a better future.
But there’s a problem.
The report is uploaded as a PDF on the company website, emailed to selected stakeholders and maybe mentioned in a LinkedIn post. Yet, the expected impact is missing. Employees barely read it, customers and investors hardly notice it and even internal sustainability teams struggle to see a real effect.
“It feels like we’ve created a masterpiece that no one actually sees,” says Sarah, Green Future AG’s CSR Manager.
Turning a Static Report Into a Living Experience
Sarah and her team face a challenge: How can they make their CSR report not just informative but also inspiring and engaging?
The solution: planeed.
With the platform, Green Future AG transforms its traditional CSR report into a dynamic, interactive experience that truly engages stakeholders. Instead of presenting just numbers and text, the company now uses:
- Interactive Dashboards – Sustainability goals and progress are visualized in real-time.
- Storytelling & Multimedia Content – Visuals, easy-to-grasp formats and engaging stories make achievements tangible.
- Gamification & Participation – Employees and customers can interact with activities and contribute ideas.
- Easy Shareability – Content is effortlessly distributed across social media and internal communication channels.
Suddenly, the CSR report is no longer just a document — it’s an experience that people want to engage with.
From Obligation to Opportunity: The Impact of planeed
The results? A significant increase in stakeholder engagement.
- Employees actively participate in sustainability initiatives, recognizing their own impact.
- Customers & Investors see Green Future AG as a transparent and innovative company.
- CSR becomes an integral part of corporate culture, rather than just an annual report.
Sarah sums it up: “Our CSR report is no longer a static PDF — it’s a real tool for change. With planeed, we’re finally reaching and inspiring the people who matter.”
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