Our Mission

Defining the Structural Layer of Digital Brand Communication

At planeed, we believe the future of brand communication isn’t about producing more content — it’s about creating structure, coherence and semantic authority.

Across enterprises and ecosystems, communication today remains fragmented: channels, formats, and messages exist in isolation, without a unified semantic backbone. This disperses relevance, weakens positioning, and limits the strategic value brands can realize from their own signals.

We are committed to changing that.

We have built the Semantic Brand Hub — a foundational semantic layer that consolidates brand signals around clearly defined entities. By structuring communication instead of simply multiplying output, we enable brands to:

Turn distributed content into a connected semantic system
Strengthen strategic positioning with compounding authority
Enable more coherent cross-channel communication
Embed analytics and intelligence at the entity level

We do not optimize campaigns.
We redefine the infrastructure underlying all digital brand interaction.

Our mission is to establish Semantic Brand Infrastructure as a standard for modern enterprises — just as HTML standardized web pages and protocols enabled scalable digital ecosystems.

Today, brands must be understood by humans and machines alike.
We make that structural understanding machine-readable, context-connected, and strategically activated.

This is not marketing.
This is brand architecture.

Our vision: To make planeed’s Semantic Brand Hub the standard layer that empowers organizations to organize, connect, and realize the full strategic value of their communication — across ecosystems, channels, and technological frontiers.

Why it matters

Brands compete not by volume, but by coherence. Modern search, AI, analytics, and discovery systems operate on entities, relationships, and structured context, not isolated content.

planeed’s mission is to help organizations transition from:

Fragmented output → Structured semantic architecture
Channel-centric activity → Entity-centric authority
Tactical optimization → Strategic compounding

Because structure amplifies relevance.

Who we serve

We partner with:

Enterprise organizations aiming for structural advantage
Global brands seeking integrated semantic authority
Agencies and consultants that need a next-generation foundation
Systems that require a shared semantic backbone for communication and analysis

Together, we are building the standard for organized brand relevance.

The Founders

Bernhard Liebl, M.Sc.

Chief Executive Officer & Co-Founder

Economical studies at the University of Innsbruck

Master in Strategic Management | Thesis: “A BRAND New Game – Digitization and its Impact on Marketing-Strategy-Making

Marketing expert specializing in new communication channels

Co-Founder of planeed

Dr. Aly Sabri

Chief Strategy Officer & Co-Founder

Medical studies in Oxford & Harvard

Founder of Sabri – Medical Information Systems

Sale of company to General Electric

Serial Entrepreneur & Investor